Today I came across something I have never seen before on a car dealers website. Acton Toyota in Acton, MA has a section on their website with videos featuring their previous customers and targeted to new buyers. These videos give potential buyers an inside look at the experience they'll have at Acton while also providing tips and advice to help them in the buying process. Viewers also get a chance to meet a few members of the staff.
I think this dealership has really enhanced the online buying experience with these professional videos. They make a customer feel comfortable asking for an online quote or performing some other conversion. Acton's videos give the website a personal presence which is something that many websites lack. Users get to know the members of the sales team at Acton and know what to expect when visiting their brick and mortar location. I also like the fact that they push customers to educate themselves. While some businesses prey on ignorance this dealership understands that an educated customer is a satisfied one.
Online videos continue to gain popularity on the Internet. Google has even rolled out a few video ads in the search results. Businesses across the web will need to learn how to use video as a marketing tool. Acton appears to be ahead of the car dealer pack with this innovative approach. It looks like these videos could also do well on sites like Youtube because they provide information that could help anyone in the buying process. This also opens the dealership up to placement in universal search. Keep an eye out for this web savvy dealership, especailly if your the car guy down the street!
Using Video to Give your Website Personality
