If I am looking for a local deal on any type of item I know that Craigslist.org is my best bet. The easy to use online classifieds has a category for just about every item you can think of including cars. Has your car dealership been taking advantage of this free service?
With an Alexa ranking of 45 and continued growth in the local market your Craigslist.org is visited by thousands of qualified leads a month. Not on craiglist yet, well get to it because I bet a handful of your competitors are already there. There are even a number of auto posting tools out there that allow you to easily add your latest featured vehicle to Craigslist and track the post effectiveness. I recently read a good review about the CL Auto Posting Tool .
You can also use Craigslist to promote your brand and drive users to your website. Experiment and check your referrer logs at the end of the month. I guarantee if you are making quality post to Craigslist.org you are driving highly targeted traffic right to your website. I would recommend sending users right to your inventory pages for the highest conversion. Craigslist has also allowed car owners to sell their cars directly to interested buyers. If your a local used car dealer consider this added competition, especially against the poster who is flipping cars as a side business and undercutting your prices time and time again. Consider this though, you are a reputable business while a poster could be anyone, therefore users have more trust in your postings. Give them good info, a deal, pictures and you will be able to tap into thelocal community. You could maybe even offer to match prices on select verified listings.
Get on Craigslist.org and get local. This site will continue to be the #1 destination for local car bargain hunters and your potential customers.
Is Your Car Dealership Missing Oodles of Local Traffic?
