Many dealers out there start with one franchise and get to know that particular brand. Over time though dealers begin to look for new challenges and decide to invest in other franchises. When an auto group decides to make the jump to the web it is important to keep a similar look and feel for all of your websites. You want customers to recognize your brand. While logos are a great way to do that you can also take advantage of your websites look and feel. 
Generally you start with a group car dealer website like this Denver car dealership. Then you will have a series of smaller sites that target individual automakers. Check out these franchise sites:
McDonald Auto Group (Main Site)
Audi Denver
Hyundai Denver
Mazda Denver
Volkswagen Denver
Volvo Denver
Notice that there is a similar feeling to each site. They are each clean and easy to navigate. This makes me think that McDonald Automotive is professional and a straight shooter. I may not know what type of car I want, but I would certainly spend my research time on the various Mcdonald sites because I would understand the navigation from the previous sites. Each of these car dealer websites has its own character as well, such as a unique flash movies, content and color palettes. I would remember the McDonald name thanks to their similar yet individual car dealer website designs. The only room for improvement would be a way to navigate between the dealerships easier. Props to the automotive dealer website designers at dealer.com for this sophisticated auto group site.
All in the Family: Don't Let your Dealer Website Forget Where it Came From
